Turns out they are limiting impressions to ANY ads that are similar to other ads being shown, for the same reason that they limit your one same ad being shown to the same user too many times. Here’s a response from Facebook when someone from Affiliit.com asked them whether they ‘throttle’ dating ads. The response was posted on the Affiliit forums:

” In an effort to preserve a good user experience, our system monitors the number of times any given user sees a specific ad. If there is another ad that is the same or similar to that ad, our system takes that similarity into account. This similarity tracking can happen at any level (is independent of campaign or account). If the user things it’s the same when s/he sees it, then the system attempts to limit the ad(s)’ frequency.

What this means in your case is that your ads are probably not different enough from other, similar ads that your audience is seeing, or not different enough from ones that they have seen and found irrelevant or unpleasant. One reason the payout on certain dating offers is so high is that it’s difficult to drive traffic to them.

I recommend differentiating yourself in your current space (different offers, different text, different images, etc.), or changing spaces (e.g. Expanding internationally). If neither of these is possible, you will have to bid more to get the impressions, and therefore CTR that you need.”

On a side note, seems the facebook review doesn’t understand what CTR means, judging but his use of the term in the last sentence.

Affilliit.com, btw, is a new-ish Affiliate Marketing Training Program. I’ve just started having a bit of a look around, I’ll probably post a review at some point. I know the guys that started it back from my PPC Coach days and one of them gave me an account to check out what they’ve built over there and so far I’m impressed. They cover areas including PPC, SEO, Social Media and PPV, but their SEO is their strongest area and they have a huge range of SEO tools, reflecting that. Anyway, I’ll save the rest for a review some time.

Recently I bought three fully built Amazon affiliate stores. It is often said that the secret to success in Affiliate Marketing is to keep testing and trying new things and when you find what works keep diversifying your income into new areas. Hence I bought the sites to diversify, but even more so to learn from the experience. What I wanted to learn is the following:

- Learn to spot opportunities in this area. My experience running 3 stores should help me better spot and think of ways to make these types of stores or similar work. There are better ways to work with affiliate stores then Amazon or the eBay Partner Network, but Amazon is an easy place to start.
- Whats involved in actually buying an existing site like that? As expected completely unexpected hitches came up. Next time I’ll be much better equipped to make a cost/benefit analysis on a similar purchase. For example, not surprisingly, the process took far longer than I thought it would. Thankfully the seller was very helpful along the way.
- I wanted to take a few of the features of these stores apart, so I can use them on other sites.
- I want to use the sites to learn about the SEO side of things. I’ve been pretty much focused on PPC until now, through affiliate networks and working direct with advertisers.

In this post I just want to go over the second point above – what was actually involved in buying the sites and transferring all its components to my relevant accounts. Here’s the rundown:

1. The domain name registration was transferred to me, which was fairly simply as we both had GoDaddy accounts, so the seller just pushed the domains into my account.
2. Transferring the physical site. FTPing the files across is a no-brainer, but where I hit a slight hitch was transferring the databases. The seller gave me access to his hosting account and I used phpMyAdmin to export all the databases and FTP them to my machine. Then in my hosting account I had to import the tables into my database. The databases were for the Wordpress blogs which each site came with. So at this point I had to modify the Wordpress install to point at the new databases. Thankfully this worked without any surprises. This is were I half expected things to go wrong, so I was pretty relieved.
3. And this was were we hit a hurdle neither of us had foreseen. The sites have Amazon aStore blocks on them. Unfortunately Amazon does not offer any way to export your store or move it to a new account and its certainly not as simple as just changing the Amazon ID to mine, as I had hoped. At first I thought I’d have to regenerate the stores from scratch in my Amazon account. There are a number of ways generate these – for example you can add items one by one or you can add whole categories. And you need to configure it’s features (colours, size, layout etc) to suit your site. These stores had been created item by item… and there were pages and pages of these. This looked like it was going to take a while. The seller had not foreseen this issue either, but fortunately he was able to simply give me his Amazon account with the three aStores in them. I then just changed all the info in the account to mine and voila. Phew. I was damn grateful at this point.
3. The sites have dozens of Adsense blocks on them. The blocks are specific to an account and have to be generated in the account. It was not as simple as just changing the id in each to my own. This was tedious and time consuming. There were also some other affiliate links and ad blocks to change over in the blogs.
4. The sites also had Google Analytics code on every page, which I also had to go through and change to mine, after adding the sites to my account and verifying them.
5. Changing over the contact forms to my email addresses. As I had moved the hosting I had to create new email accounts for each domain (ie support@myamazonsite.com etc).
6. Likewise the Wordpress blogs needed the contact info changed over to mine, including the info in certain plugins.
7. I changed the AWeber email list forms on each site to my own. This included creating the new lists on AWeber, with the subscription confirmation emails etc and generating the form for each. Then I took the form code from my new form and modified the existing form on the site.
8. Last but not least, once I had the sites setup, Chrome and Firefox 3 both flagged exploits in two of the sites. They were flagged as ‘attack sites’, because they had been hacked (XSS exploits most likely or someone had captured the FTP login details from the old owners machine) and malicious code with hidden iFrames had been inserted. The seller had no idea about this problem. Thankfully simply removing the malicious code was enough to fix this. I was more worried that this was an SQL injection and the code was being rendered from the database. The browsers are no longer reporting a problem. I had added the sites to my Google Webmaster Tools, were the problem was also reported. I submitted them for a re-evaluation and its ok now.

So there you go. I certainly got the learning process I was hoping for and then some.