The Micro Affiliate

I am going to write a series of post on working with Facebook Social Ads, ranging from some simple tips to some advanced strategies.

To start things off for the beginners, a simple tip. Facebook charges you for duplicate clicks. You will see that there is a difference between the click numbers that Facebook reports and what you see reported on your affiliate network’s stats screen. Typically the difference is about 10-15%.

To account for this you need to add that 10-15% to your CPC (Cost Per Click) to maintain realistic ROI (Return On Investment) reporting. So for example when bidding 10c on facebook I would put the CPC as 11c into my Prosper202 Tracker. if bidding 20c I would put 22c.